Campaign Overview
FIFA World Cup 2026 - Coca-Cola Products
to
+18.2%
24.3%
Sales Lift
+12.4s
42.8s
Incremental Dwell Time
+5.3%
68.7%
Attention Rate
+8.1%
31.2%
In-Basket Rate
+427K
3.2M
Exposed Customers
+1.2
7.8/10
Consideration Score
Campaign Performance
Daily sales by product - FIFA World Cup 2026
Coca-Cola
+28%
Sales Lift
Coke Zero
+24%
Sales Lift
Sprite
+19%
Sales Lift
Powerade
+31%
Sales Lift
SmartWater
+22%
Sales Lift
Cross-Channel Attribution
Digital exposure → In-store conversion path
Digital Channels
7-Eleven App25.2% CVR
1240K exposed312K converted
Gulp TV30.0% CVR
890K exposed267K converted
Gulp Radio30.0% CVR
2100K exposed630K converted
Social Media18.0% CVR
1800K exposed324K converted
In-Store Journey
Viewed Product2.2M
68.7%
Picked Up Item1.7M
52.3%
Added to Basket1.0M
31.2%
Completed Purchase912K
28.4%
24.3%
Overall iROAS Lift
$4.2M
Incremental Revenue
In-Store Analytics
Real-time customer movement & attention heatmap
Live
Entrance
Beverages
Checkout
Traffic Intensity:
Low
Medium
High
342 customers in last hour
Live Activity
Real-time camera feed events
Recording
Store #4782 - Camera 3
Beverage Aisle
Customer A
Customer B
LIVE
3:32:18 PM