Attribution Analysis
Cross-channel customer journey & impact measurement
Average Touchpoints
3.7
per conversion
Multi-Touch Lift
+42%
vs single channel
Incremental ROAS
4.8x
average across channels
Cross-Channel Attribution
Digital exposure → In-store conversion path
Digital Channels
7-Eleven App25.2% CVR
1240K exposed312K converted
Gulp TV30.0% CVR
890K exposed267K converted
Gulp Radio30.0% CVR
2100K exposed630K converted
Social Media18.0% CVR
1800K exposed324K converted
In-Store Journey
Viewed Product2.2M
68.7%
Picked Up Item1.7M
52.3%
Added to Basket1.0M
31.2%
Completed Purchase912K
28.4%
24.3%
Overall iROAS Lift
$4.2M
Incremental Revenue
Customer Journey Effectiveness
Time to Conversion
Insight: 71% of conversions happen within 12 hours of digital exposure
Touchpoint Impact Analysis
7-Eleven App
Digital & In-Store Integration
4.8x ROAS
1.2M
Total Reach
312K
Conversions
25.2%
Conversion Rate
Gulp TV
Digital & In-Store Integration
3.2x ROAS
0.9M
Total Reach
267K
Conversions
30.0%
Conversion Rate
Gulp Radio
Digital & In-Store Integration
5.4x ROAS
2.1M
Total Reach
630K
Conversions
30.0%
Conversion Rate
Social Media
Digital & In-Store Integration
2.9x ROAS
1.8M
Total Reach
324K
Conversions
18.0%
Conversion Rate
In-Store Display
Digital & In-Store Integration
6.1x ROAS
3.2M
Total Reach
912K
Conversions
28.5%
Conversion Rate
Typical Customer Journey
7-Eleven App
Push Notification
In-Store Radio
Product Reminder
Visual Display
Attention Captured
Purchase
Conversion