Campaign Performance
FIFA World Cup 2026 - Detailed Analytics
June 1 - July 19, 2026
+$4.2M
$17.8M
Total Revenue
+124K
525K
Units Sold
+427K
3.2M
Customers Reached
vs control
24.3%
Avg Sales Lift
Weekly Performance Trends
Channel Distribution
7-Eleven App
28%Gulp TV
22%Gulp Radio
35%Social Media
15%Product Performance Breakdown
| Product | Units Sold | Revenue | Sales Lift | Avg Price |
|---|---|---|---|---|
| Coca-Cola | 145,000 | $217,500 | +28.3% | $1.50 |
| Coke Zero | 118,000 | $177,000 | +24.1% | $1.50 |
| Sprite | 97,000 | $145,500 | +19.2% | $1.50 |
| Powerade | 89,000 | $178,000 | +31.4% | $2.00 |
| SmartWater | 76,000 | $190,000 | +22.6% | $2.50 |